Web Design 101: The 5 Critical Components of User Experience

What is user experience design?

It’s the process of improving user satisfaction by improving accessibility, pleasure and usability between the product and user. Why is it important for websites? Below are its most crucial components.


  • Functionality and Search Ability

The digital landscape is full of impatient users. Clearly, if you don’t have the information they need, they would immediately find another option. Make it easier for them to navigate around by incorporating a search option in your homepage. Functionality is the key to gaining more sales and clients. Hire web development services to ensure that your website is efficient, and does not sap user’s time.


  • Customer Journey Interaction and Mapping

By mapping every customer’s journey, you’re allowing the exploration of web design interactivity. Interactivity must be evaluated for design usability. This allows you to address the issues and roadblocks users may face in the future.


  • Visual Design

Visual elements don’t just represent your business and brand. It also symbolizes the feel and look of your virtual space. These are important when it comes to identifying your website’s user experience. Beyond these visual elements like colors and logos, there are deeper components which involve efficient visual communication.


  • Information Architecture

Your content layout is the key to a seamless user experience. What kind of flow would you want your visitors to take? Map out their journey effectively. Website usability and links will all come to play in this aspect. Never confuse them, or direct them to the wrong places.


  • Content Structure and Strategy

Website structure focuses on the clarity of your personal messaging. See to it that your content communicates effectively what you’re offering. Who is your target audience? Talk to them by using the right tone, and doing tons of research.